To celebrate Moon Festival, McDonald’s teamed up with Joseph Altuzarra, the acclaimed fashion designer and founder of luxury womenswear brand Altuzarra to design a unique lantern design honoring the Asian holiday. The golden lantern represents the Mid-Autumn Festival traditions of different Asian cultures through the lens of Altuzarra’s signature style.
Altuzarra drew from the idea of traditions and storytelling and ways in which people create stories to explain the world around them makes for incredible storytelling. Especially as Altuzarra started to dive into the themes of moon festival, there were stories that he didn't know that he found fascinating -- whether it was about why it exists or what the storytelling around it was and how that's morphed and changed through different times and across Asian cultures.
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